Athena is built for senior professionals and leaders making high-stakes career and compensation decisions, typically at the Senior, Staff, Principal, Director, VP, and C-suite level. Please pitch it to that audience.
Disclose your affiliate relationship clearly whenever you share Athena.
Content that works
- Total comp breakdowns covering base, bonus, RSUs, refresh grants, and vesting schedules
- Counter-offer strategy for Staff, Principal, Director, and VP moves
- Equity refresh and retention grant conversations after a promotion or strong review cycle
- Multi-offer leverage walkthroughs (how to run two or three live processes without burning bridges)
- Severance and exit negotiation playbooks for executive transitions
- Promotion campaign planning for senior IC and management tracks (sponsorship, scope, packet)
- Performance review prep at Staff and above, including calibration dynamics
- Big tech levelling, band placement, and down-levelling pushback
- Real case studies with named outcomes ("How I added $120K to my Staff offer", "What I negotiated when I was laid off as a Director")
- Personal stories about the specific moment Athena would have changed the result
Please avoid
- Promising guaranteed raises, offers, promotions, or outcomes
- Positioning Athena as legal, financial, tax, or immigration advice
- Targeting students, new grads, or early-career audiences as the primary readership
- Framing Athena as a "salary hack" or "ChatGPT for negotiation"
- Spam, misleading ads, fake testimonials, or undisclosed affiliate links
- Bidding on Athena branded search terms unless explicitly approved
- Misrepresenting the discount, commission rate, or payout terms